A full year of planning and projects is coming to a close and it has been a busy time. In the final push of the year, we have been working with SodaStream to promote their Genesis model in 88 Boots stores across the UK, Republic of Ireland and online.
We created a hyper-local campaign by targeting customers who fitted a range of different demographic groups who were located within a 5-mile radius of the stores. This was achieved using a range of channels including addressable TV using Sky AdSmart, cinema, escalator panels in London underground stations, in-app and website display content, YouTube and social media.
You can read the whole article on The Grocer here.