Welcome to this week’s topical news post.
How would you really define TV? The future of TV debate
The TV industry has come along with the addition of addressable content. The big question is, what is going to be the biggest disruptor of the TV industry?
Mobile continues to drive growth in European digital advertising
Data shows that across all formats, mobile ad spend is still catching up to media consumption habits, with a high amount outside of the social platforms.
Product advertising is driving spend growth in search, social, marketplace
We can see that platforms are investing in commerce advertising. This is resulting in a host of new marketing opportunities for retailers.
Facebook shrugs off challenges to post 28% second-quarter growth in ad revenues
With over 1.5 billion daily users in June, they have shown a 28% year-on-year increase in advertising revenue for the second-quarter.
Bauer’s takeover of radio businesses raises competition concerns
The Competition and Markets Authority has been investigating Bauer Media’s takeover of multiple radio businesses.