Welcome to this week’s topical news post.
Why Huawei is still making ads with BBC Worldwide in times of bad news
Huawei has been consistently in the news recently on a global level including being a “national security threat”. They aren’t letting that get them down and it isn’t stopping them from running advertising across the BBC. They want to “clarify what Huawei is, where it came from and where it’s going to go,”.
Nielsen podcasting tool to grant a ‘deep understanding’ of listener buying habits
Nielsen have released a tool to provide insights into buying habits matched to the genres of podcasts people listen to.
Majority of UK Instagram influencers engage in fakery
A study has found that over half of UK Instagram accounts have been identified to have engaged in fraudulent activity.
Half of all global adspend will be online by 2021, Zenith report says
A Zenith forecast has predicted that more than half of the global adspend will be on digital channels in 2021.
The power of sound over video to engage
We are in a highly visual world and are becoming numb to much of it. Audio looks to be different. Once interest, we make the effort to listen for longer and more frequently.