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Weekly Topical News – 19/08/19

By August 23, 2019 No Comments

Three Digital Marketing Trends That Can Bring You Closer To Your Customers

Go big on programmatic ads. These make up 62% of all digital display ad buying.

Read more on Forbes.com

 

‘We must think collectively, not competitively’: Inside Ovo’s sustainable marketing strategy

Addressing the global climate change crisis by powering out-of-home media using renewables.

Read more on MarketingWeek.com

 

LinkedIn thwarted over 20 million fake accounts in the first half of 2019

98% of all fake accounts removed through artificial intelligence.

Read more on CNET.com

 

Twitter makes short-form video ads biddable

Sound-off six-second videos perform better than TV ads.

Read more on TheDrum.com

 

YouTube Plans to End Targeted Ads on Videos Aimed at Kids

The FTC is investigating the video giant over a possible breach of the Children’s Online Privacy Act (COPPA).

Read more on Bloomberg.com

Norbert

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