Welcome to this week
‘s topical news post.
UK ad spend defies economic gloom to hit £6bn as online radio drives growth
The advertising spend has shrugged off economic uncertainty to grow to £6 billion in the first quarter. The UK spend rose over 4% year-on-year with the most growth in video, display and online radio.
Influencer fraud costs sponsors £1bn a year
Experts are claiming that fraudulent follower numbers and engagements are costing advertisers massively. With the conclusion of Love Island, the contestants will be making large amounts of cash off the growth of their fan bases. Takumi has investigated some of the stars.
Spotify takes another step in building out its targeting tools
Spotify have announced some additions to their Ad Studio across the four countries that use it (UK, US, Cananda and Australia). Users can be targeted based on their interests and ‘Real time contexts’. Healthy food products can be targeted to people interested in cooking, health & lifestyle whilst they are cooking.
Cinema’s comeback is a tale worthy of the big screen
TV and digital have dominated the advertising budgets over the past few years, but the big screen is making a come-back. Cinema is meeting a brands’ needs and the increase in budgets is showing.
Twitter ad revenue up a fifth as user growth returns
With video showing strength through the range of formats and the growing userbase, Twitter have reported a profit of $37 million for the second quarter.