Welcome to this week
‘s topical news post.
The Times and Sunday Times surpass 300,000 digital subscribers with 19% growth
With over five million registered users, The Times and The Sunday Times digital subscription numbers have exceeded 300,000. The print and digital subscriptions for the two titles is now almost 540,000.
Programmatic audio: Why brands should stay tuned
As programmatic audio is growing, and advertisers plan to increase spend, companies need to make the most of this and build a sound strategy.
Digital now generates 80% of Guardian’s ad sales
With print declining, The Guardian and The Observer have had a slight increase in total ad sales thanks to their growth in the digital revenue.
Britons break £100m-a-week digital streaming milestone
Streaming is growing from strength to strength, and the UK has hit a big milestone with consumers spending more than £100 million a week on digital entertainment services.
How marketers will need to adapt to consumer needs
Companies are needing to look beyond basic marketing strategies that have worked consistently over the years and update their marketing skill set.