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Weekly Topical News – 23/09/19

By October 15, 2019 No Comments

Does a brand need a ‘flavour’? Mastercard’s CMO thinks it does

The financial giant’s chief marketing officer has introduced macarons at every events sponsored by Mastercard.

Read more on The Drum

 

 

Climate crisis: 6 million people join latest wave of global protests

Over 2 million people are estimated to have skipped school as a result of 16-year-old climate activist, Greta Thunberg’s motivational speeches.

Read more on The Guardian

 

 

Labour commits to 32-hour working week within a decade

The party is looking to set up a Working Time Commission to promote the increase of statutory annual leave entitlements.

Read more on The Independent

 

 

 

Global spending on digital marketing nears $100 billion: study

The amount spent on digital marketing in the US and the UK has seen an increase of 44% and has reached $52B alone.

Read more on the Reuters

 

 

 

Blaming pilots for ailing profits could lead to more strikes, BA told

4,521 British Airways flights have been cancelled to account for the strikes ahead throughout September.

Read more on the Guardian

Norbert

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