Searches for ‘alcohol home delivery’ are up in the UK 250% since lockdown began, which is why brands like Silent Pool Gin are seeing such a boost in their D2C sales. There’s a huge opportunity for brands to take advantage of this.
This is a fantastic initiative from Aldi – and goes to show why they are growing so quickly
Interesting article which includes research on audiences’ reactions to TV ads, showing they “don’t really care” whether the ad has high or low TV production. Great news for smaller brands looking to get on to TV – it is now possible to get an ad made and run targetted activity on Sky for less than £20k.
It’s great when one of the biggest brands in the world gets involved in promoting local shopping