Meet the team

Charlie Makin

Managing Director

Charlie started Pintarget in 2017, bringing together a passion for geography, data, ad-tech and media. He started his media career at Saatchi’s, then founded and co-managed pioneering media independent BLM for 20 years. He left following a successful trade sale and is a serial investor in ad-tech start-ups. He has a geography degree from the London School of Economics. Charlie's responsible for product development, strategy and relationships with clients, data companies and media owners.

Rachel Hall

Client and Media Director

Rachel joined Pintarget at its start having previously held senior roles in the industry, including 17 years at Zenith, where she headed up accounts such as L’Oreal, BT, Lloyds TSB, Toyota/Lexus and ran the regional and radio teams. Rachel runs Pintarget day to day, managing data projects and locationally targeted campaigns that drive ROI for our clients. She's also responsible for working with the wider What's Possible Group to share our passion for location marketing and ensure our clients have access to the wider solutions within the group.

Ian Goodliffe

Senior Location Planning Specialist

Ian is a data and analytics professional who has worked with leading retailers and banks on the global stage. He brings the “science of where” capability, whether that’s helping brands find more of their best customers or locate stores in the best places. He’s a firm believer in the need for a geographical dimension in marketing to ensure the right connections are made with customers at a local level.

Paola Orioli

Client and Media Executive

After graduating with a first class degree in Advertising, Marketing Communication and PR, Paola joined Pintarget as a planner and buyer across all media channels including TV, door drops, digital and audio. Paola’s also responsible for target audience analysis and is an expert user of YouGov data. She’s delivered numerous campaigns including Ecotricity's first TV campaign, Betfred’s localised multi-channel test and Jet’s AdSmart campaign that is currently shortlisted for a Thinkbox TV award. She also recently completed the Thinkbox TV Masters course.

Katie Lobina

Managing Partner, Group Trading and Commercial

Rob Pollock

Group Finance Director

Emma Bullard

Group Commercial Director

James Olney

Group Head of Data & Analytics

Gregor Chalmers

Group AV Media Director

Kevin Kirby

Group Online Media Director

Row Draper

Group Print Media Director

Parry Jones

Group Deputy CEO

Part of the What's Possible Group

The only harmonious marketing group exclusively for growth-minded marketers in dynamic brands that sit between old-economy multinationals and start-ups.

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