Rachel joined Pintarget at its start having previously held senior roles in the industry, including 17 years at Zenith, where she headed up accounts such as L’Oreal, BT, Lloyds TSB, Toyota/Lexus and ran the regional and radio teams. Rachel runs Pintarget day to day, managing data projects and locationally targeted campaigns that drive ROI for our clients. She's also responsible for working with the wider What's Possible Group to share our passion for location marketing and ensure our clients have access to the wider solutions within the group.
Vanessa started as a graduate media planner/buyer at Zenith at a time when broadcast cigarette advertising was legal and Eddy Shah’s ‘Today’ newspaper was still publishing. Heading the local media departments at Starcom MediaVest and then at Hearts & Science strengthened her geo-targeted media planning and buying expertise further. Winning Media Week and Local Media Works awards are testaments to her market leading approach. She’s driven by bringing brands closer to their audiences through impactful and engaging local communication strategies that deliver results.
Ian is a data and analytics professional who has worked with leading retailers and banks on the global stage. He brings the “science of where” capability, whether that’s helping brands find more of their best customers or locate stores in the best places. He’s a firm believer in the need for a geographical dimension in marketing to ensure the right connections are made with customers at a local level.
Working across retail, leisure, travel and FMCG clients, Sam has a range of experience in helping brands understand who and where their customers are, enabling then to uncover key insights in their customer data. Sam has worked in direct analytical roles with Yum! Restaurants (KFC, Pizza Hut) and Boots, as well as spending 15 years at Experian where she supported clients with data cleansing, enrichment and marketing communications, both in the UK and internationally.
April has worked on a diverse range of client categories, both media agency and owner side, on a UK and global level. She began her career at Mindshare Worldwide where she worked across global business development and digital strategy. April joined The Telegraph in 2017, where she managed existing and developed new relationships with clients in the B2B, broadcast, finance, utilities, and technology categories. In 2022 April joined Pintarget where she currently leads business development. She has a psychology degree from The University of Manchester.
Ginny began working in UK media at McCann, before joining the What's Possible Group's international media agency Hubble in 2020. There she planned and bought media campaigns in Europe and North America, focusing on e-commerce and gaming brands. After her international detour, she's back to UK planning at Pintarget, taking a hyper-local approach to deliver results for her clients. She has a geography degree from the University of Exeter.
David leads the creative team in making creative connections between clients, media partners, and emerging technologies to drive business performance. He oversees the creative studio, digital production, and language services for our clients. David has previously worked as International Business Director at Proximity BBDO where he ran the agency’s largest International client. Then later as Managing Director at Hogarth, where he grew the UK-based International creative production business into a global communications giant, and set up their creative studio, post house, CGI, and language functions. He is happiest bringing his direct and brand performance experience to bear on TV, video, and digital projects.
Over 25 years, Karl Weaver has built businesses in the marketing sector and has a successful track record as a transformational leader and advisor to boards. Karl has worked at WPP, Dentsu and Publicis. He helped establish and grow Data2Decisions, leading to a successful sale to Dentsu in 2012. In 2016 he became Chief Growth Officer for Dentsu and Chair of Vizeum. He was CEO of Publicis UK’s data operations more recently, including establishing products that bridged data and creative and integrating the Epsilon business. Now Karl is Chief Commercial Officer for What’s Possible Group, working with fast-growing ambitious brands. What’s Possible unlocks the potential of cross-discipline innovation and diverse approaches with a unified group of businesses.
Part of the What's Possible Group
The only harmonious marketing group exclusively for growth-minded marketers in dynamic brands that sit between old-economy multinationals and start-ups.