What’s Sky AdSmart?
For the first time, high quality TV advertising campaigns are available to every client, irrespective of the size of their budget. Additionally, Adsmart campaigns are planned using a variety of data sources and every response can be accurately evaluated. It’s an incredibly powerful marketing tool, clients can access high performance, targeted TV advertising at the cost of a social media campaign.
AdSmart from Sky is a unique technology to target specific audiences through addressable TV advertising. Using over 200 data sources Adsmart can deliver messages to specific Sky viewers defined by previous purchasing behaviour or location.
It’s both targeted and broadcast. Sky’s AdSmart reaches 40% of UK homes. Addressable TV ads are served to targeted specific Sky and Virgin Media households belonging to a particular target audience. So we can target 1% or 100% of Sky and Virgin Media homes.
This technology allows brands to explore TV advertising without the need of a national budget. In fact, as the ad is played only when a selected audience is watching tv, no impression is wasted. Additionally, an impression is only counted if three quarters of the ad is viewed.