KEY VIRTUES OF THE PLAN:
- Hyper-local campaign supporting a Co-op store refurbishment
- Highly targeted to a precise area around the Attleborough Co-op store.
- Delivered a localised multi-layered campaign.
- Utilised the best of the local media available, including sponsorship of local football club.
- Gained funding for the campaign from 4 Co-op brands
- We created a series of radio ads at minimal cost