We were appointed to run a test to drive sales in Burger King franchises for newly launched Coca-Cola Frozen. Coca-Cola had to demonstrate that Frozen would drive increased sales, both as a standalone product and to upsell meal deals.

We had a limited budget per store (less than £1,000 for a two week period.)

Using CACI InSite data, we identified hotspots around 10 Burger King restaurants. We used targeted 6-sheet posters via the Bitposter platform and concurrently delivered targeted store specific social and digital activity. Locationally relevant creative for each store was developed in-house.