KEY VIRTUES OF THE PLAN:
- Highly targeted to a precise area around SodaStream distribution outlets.
- Delivered a local multi-layered campaign which appeared “national” to potential purchasers.
- Executed the campaign within 4 weeks, which included managing content creation.
- Brought an iconic brand back to TV.
- Delivered additional value in the form of facilitating partnership with Sky Ocean Rescue team and free competition with Picturehouse.