We work with stores and restaurants on marketing campaigns after refurbishments.

We deliver multi-layered campaigns using the best of the local media available. This can include targeted radio, digital, print, competitions, sports club sponsorship, roundabout sponsorship and TV.

We use data and expertise to drive awareness and traffic for a store relaunch, driving exceptional performance on limited budgets.

Co-op Supermarket Example

Our solution was to use our unique set of data sources to find current and potential customers in the vicinity of the store, and to use hyper-local media to drive them into store on the day of the re-opening and beyond.  We used a variety of different media from in-store FSDUs, out-of-store digital screens and around-the-store: sponsorship of Nuneaton Football Club, local news Facebook page, local radio airtime, (which included a free interview with the breakfast show presenter) and a tightly targeted leaflet drop.  In order to encourage customers to re-visit the store, we ran a number of promotions on the doordrops and created a series of 5 radio ads, each with a different promotional offer.

Co-op Case Study
co-op attleborough case study